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当前位置:HOME > 长途业务 > 创业参谋
创业者必经之三境界

    近代博学通儒王国维在其名著《人间词话》中写到,古今之成大事业、大学问者,必经三种境界:第一境界是 “ 昨夜西风凋碧树 , 独上高楼,望尽天涯路。 ” 第二境界是 “ 衣带渐宽终不悔,为伊消得人憔悴。 ” 第三境界是 “ 众里寻她千百度,蓦然回首,那人却在,灯火阑珊处。 ” 对于创业者而言,需要从无到有、从小到大做一件事情,开创一番自己的事业,亦可将其同 “ 成大事业、大学问者 ” 相比,其历程也必经上述三重境界。

境界一 :“ 昨夜西风凋碧树,独上高楼,望尽天涯路。” 创业者在创业前期,最重要的就是目标的选择。好的开始是成功的一半,如果没有明确的目标,只凭一时的冲动,朝三暮四,要想获得创业的成功无疑于航船在黑暗的海面上行驶。这样的成功可能更多缘于侥幸,而这样的失败却是一种必然。诚然,创业方向的选择是一件令人困惑的事情,有时甚至带有很偶然的因素,但如果要成功必然需要扎实周全的前期准备:需要通过对环境的详细分析,找出环境对于自身的机会和威胁,从而可以趋利避害;要全面深刻认识自我,了解自己的优势与劣势,以便能够做到扬长避短。在分析了内外环境的基础上,高瞻远瞩,把握机会,确定方向,为成功创业引领正确的航向。

境界二: “ 衣带渐宽终不悔,为伊消得人憔悴。” 一旦确定了方向,创业者必须持之以恒,不懈努力,切忌临门一脚,而后悄无声息。创业要成功,必须按部就班,按照一定的步骤稳扎稳打,才能提高创业成功的几率。干了几天就没兴趣,或是遇到挫折就心灰意冷,或是不断更换目标,这都是创业的大忌。即使是好的项目,没有艰辛的付出也很难收获成功。再者,现在市场意识已经深入人心,大家都在搜寻好机会,轻轻松松获得成功的例子早已是明日黄花,在竞争如此激烈的市场中没有谁会随随便便成功。所以,此时的创业者需要知难而进、埋头苦干、不畏艰难、不怕冷嘲热讽、不怕失败、勇往直前。

境界三:“ 众里寻她千百度,蓦然回首,那人却在,灯火阑珊处。” 当创业者经过不懈努力,所追求的事业获得初步成功的时候,他往往感到力不从心,自己的精力、知识都跟不上事业发展的需要了。随着事业的成长、规模的扩大,创业者不可能再做到像刚创业时那样事必躬亲、凡事都亲自过问了。这时候,创业者需要建立健全的规章制度,选拔使用优秀的管理者替代自己,依靠完善的制度,通过分权、授权,将一部分日常工作交给下属去做,而自己专心于研究企业的发展方向,进行战略性思考。这一境界要求创业者及早关注企业制度建设,学会选人、用人,知人善任,替自己分忧解难。


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