我们要创业就是给企业一个存在的理由 - 大学生创业实践与就业网｜创动力｜创业实践明星网|大学生白手创业明星网

我们要创业就是给企业一个存在的理由

我们过去讲营销,必须给客户一个购买的理由;同样,现在讲创业,也必须给企业一个存在的理由。活着并非企业存在的理由,如果没有找到你所创企业存在的理由,那从一开始就注定要失败。据相关调查,中国只有不到10％的企业知道自己存在的理由,大多数企业员工,包括中高层经理只知道为老板卖命、为业绩活着。

　　大凡成功的企业,其最成功的地方是让员工明白了企业存在的理由,即企业愿景和使命,围绕企业经营宗旨的价值观和生动的未来前景。无论市场怎样变化,他们的价值观始终代表着企业存在的理由。

　　如惠普,明文规定:“公司的存在不仅仅是为了赚钱。惠普的存在理由是,一群人联合起来,并以一种机构的形式存在,我们称之为公司,从而完成一些单独一个人完成不了的事情:创造一种产品,提供一种服务,概括而言,是要做一些有价值的事。惠普之道就是对个人的充分尊重,对质量和信誉的追求,对责任的承诺,以及一种认为公司存在是为了人类的发展和幸福做出技术贡献。”

　　如宝洁,这个由美国蜡烛制造商普罗克特与肥皂商甘布尔合资成立的公司,其强烈的宗教信仰与道德观念的价值观,一直规范着宝洁的基本运作:雇佣具有优秀品质的人,重视内部选拔;支持公司员工拥有明确的生活目标和个人专长;提供支持和奖励员工个人成长的工作环境。再如IBM,“大家庭文化”成为每一个员工所崇尚的理念与原则,是企业持续发展的源泉。

　　然而,最有说服力的莫过于麦肯锡,之所以长盛不衰,是他们很清楚自己存在的理由:“我们相信什么？”那麦肯锡相信什么呢？

　　我们相信,如果客户成功了,我们就能变得成功。

　　我们相信,解决最困难的问题需要最好的人。我们相信最好的人会被可以解决最困难问题的机会所吸引。

我们基于这一信念建立麦肯锡公司。我们相信你不能独自解决这些问题。我们相信这两个因素（承接最困难的工作、吸引最好的人）可以互相加强,并使得麦肯锡日益强壮、基业长青。

　　我们相信专业主义。对我们而言,这意味着以下事实:

　　1、把客户利益置于自己利益之上。

　　这意味着我们提供客户超过其期望的价值。同时,这不意味着我们会做客户所要求的任何事情。

　　2、像专业人士一样行动。全球整合,尊重当地客户和文化,在我们不对自己的整合能力做出妥协的情况下。

　　3、保守客户秘密。我们不会泄露敏感信息。我们不会炫耀我们自己成功的案例。我们集中精力于使我们的客户更加成功。

　　4、在我们看到真相的时候,就坦率的说出来。我们保持独立,保留异议,不管大众如何看待我们,或者他们对我们收费的意见。我们有勇气去创造、挑战不合传统的解决方案。我们以此建立内部的支持、实现成果,并且得出可操作的建议。

　　5、向每一位客户提供我们所能提供的最有效的支持。我们希望我们的员工如同自己的资金处于危急时刻一样,使用客户以及麦肯锡的所有资源。

　　我们相信一个公司的力量。我们始终服务和员工素质的高水准,这样我们始终得到由全世界最富有思想的人（最广泛的行业经验和职能经验）组成的团队,去解决我们对客户的每一个承诺。

我们相信团队工作和合作精神。相对于个人,我们的团队能够找到更好的答案。所以,我们不与其他人相互竞争,相互对抗。相反,我们共享结构化的问题方法,因此,在我们得出建议之前,所有人的观点都将被仔细的考虑、分析和研究。

　　我们信仰互相帮助:我们彼此提供不知疲倦的支持。我们彻底的投身于发展和培训我们彼此、以及我们的客户。麦肯锡是一家由领导者组成的公司,他们都有做他们确认为正确的事情的自由。

　　……

　　是的,任何企业都需有存在的理由,否则终被市场淘汰。有人说是特色优势;有人说是顾客满意;还有人说是持续盈利,甚至有日本学者提出“让自己成为企业存在的理由”,等等。然而,一个真正的企业,一定会超越具体的经济行为,追求更高层次的价值观和事业前景。如果你准备创业,或已经创业,请记住,一定要给企业一个存在的理由

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2009-08-20 06:56:31

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