法则1：从小生意做起(这比什么都不做要强一百倍)。

　　法则2：先挣得几个美分(在你挣到大把钞票之前这是绝佳的锻炼机会)。

　　法则3：创业要有好创意(平时注意观察，或许机会就在于你的眼前)。

　　法则4：像幻想家那样思考问题(永远发挥你丰富的想象力)。

　　法则5：恪守信念(对你自己和你的企业要有坚定的信念，即使别人放弃，你也矢志不渝)。

　　法则6：准备，射击，调整目标！(如果你考虑得太多，你就永远也不会开始去做)。

　　法则7：要么赢利，要么毁灭(增加销售，减少支出，二者缺一不可。忽视任何一点，你的企业就必将毁灭)。

　　法则8：永远积极进取(艰苦生活的磨练对你的意志是一个巨大的考验，要保持积极的态度，要有背水一战的气魄)。

　　法则9：不断完善你的企业(这是吸引客户、创造财富、增加赢余的不二法门)。

　　法则10：信任你的雇员(否则你将会自食其果)。

　　法则11：永远不要用尽企业的资金(这是做生意最为重要的经验之谈)。

    法则12：每天都要吸引新顾客(每时每刻都要有创新意识，尝试新的经营理念)。

　　法则13：持之以恒，永不放弃(轻言放弃只会导致彻底的失败)。

　　法则14：创立知名品牌(知名品牌可以使企业获得知名度和发展空间)。

　　法则15：要善于把握机遇(不论成败与否，重要的在于去把握机会，创造机会)。

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